McCafe
Sometimes, confidence can be hard to come by. Long days and heavy workloads can make it hard to feel like ‘you got this.’ McCafe has you covered, they’re Brewing Coffeedence.
Art Director/Copywriter: Sean Ruane
Running On Coffeedence
McCafe will set up a section of fake marathon course on a pedestrian thoroughfare in a business district during the lunch hour. They’ll set out to-go coffees on tables instead of water, put up signs of encouragement, and cheer on the 9-5 crowd while they are halfway through their day.