GUITAR CENTER
Online shopping is our new norm. But some things shouldn’t be purchased with a click. Finding the right gear to make your music deserves a more personal investigation. Resonance, fit, feel, can’t be explored online. At Guitar Center, you Feel The Music before you take it home.
Art Director/Copywriter: Sean Ruane
Guitar Center Goes on Tour
Guitar Center will make their own tour bus that they take on the summer festival circuit. It will contain all the gear required to do pop-ups at shows and the bus will be covered in guitar center logo and colors, doubling as a billboard.
Live Lives
Guitar Center will put one of the greatest live bands today, the Foo Fighters, in disguise and have them busk in public. Spectator reactions will be recorded until an eventual reveal of the band.
